Every signage setup is a screen, a player and software. The software is us; the other two you buy wherever it is cheapest. This page is what we would tell a friend who asked, including the parts that cost us a sale. If the terms are new, start with what digital signage is.
The screen
Any TV, monitor or professional display with an HDMI input works. An ordinary consumer television is genuinely fine for a wall indoors during normal opening hours, and it will last years. Two situations change that: running sixteen hours a day or more, where a commercial panel is built for the duty cycle and a consumer set is not; and daylight falling on the screen, where you need brightness a living-room television does not have. Everything else is a preference, not a requirement.
| Indoors, under 12 hours a day | Consumer TV | €250–600 |
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| 16+ hours a day, every day | Commercial panel | €700–1,500 |
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| Shop window, direct sun | High-brightness display | €1,500–4,000 |
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| Narrow column (menu, listings) | Portrait-capable panel | add ~20% |
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The player
A small device behind the screen that stores your content and plays it. This is the part most people have never bought and the part where the wrong choice costs most later, because it fails quietly rather than obviously. An Android box is right for images, text and menus on one to three screens you can easily reach. A mini PC earns its price for video, on-screen zones, continuous running, or anywhere you visit rarely.
| 1–3 screens, images and text | Android TV box | €50–120 |
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| Video, zones, or 16+ hours | Mini PC | €150–350 |
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| A computer already sitting there | Reuse it | €0 |
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| Screen you rarely visit | Mini PC | €150–350 |
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Mounting and cables
Easy to forget and annoying to discover. A VESA bracket, an HDMI cable long enough to reach, and a power socket within range of both. Portrait mounting needs a bracket that rotates, which not all of them do. Budget €30–80 per screen and check the socket before the delivery arrives, not after.
What you do not need
You do not need a server, a dedicated internet line, a signage-branded player, or a three-year hardware contract. If a supplier tells you their software only runs on their box, that is a hardware business with software attached. A valid model, but price it as one: their margin, their replacement cycle, their timeline.